Your advertising agency cares more about you than your doctor.

Perennially listed among the world’s least-trusted professions, advertising gets a bad rap. But ad people—the good ones, anyway—are incredibly client-focused. Almost to a fault. 

They’re conditioned to think beyond the scope they’ve been hired for. They’ll take less money in profit in order to divert additional cash back to your project. You’ll find them in the office at night, on weekends, and even holidays—all because they’re obsessed with making your campaign as great as it can possibly be.

​Meanwhile, back at the hospital, the oncologist is booked up for three months. And he’s not about to cancel a tee time to accommodate you. So you wait. While the tumor grows.

​For some reason, we “ad folks” are obsessed with overdelivering. So we chase greatness. Even if the budget doesn’t justify it. Even if the client won’t appreciate it. Even if our schedules are booked up. 

Sure, we could slap together something that’s “pretty good.” But “pretty good” doesn’t cut it. So we overdeliver. How many professionals do that?

Clearly, we’re being a tad self-righteous here. So, for those unaccustomed to sardonic musings, we’ll clarify: Advertising professionals aren’t curing cancer, and God bless the people who are. But our dedication to our “patients” is unrivaled.

​Want proof? Ask your doctor to stay open an hour later to accommodate you. Or to check your tonsils on his day off. And while you’re at it, tell him you’re gonna need him to cut his rates, too. 

​Let us know how it goes. We’ll be in the office. Working.