Most of our agency founder's old-man rants happen during Monday morning traffic meetings. This one happened in front of a microphone. On the Get IN podcast with Nate Spangle.

In 2024, we created a campaign for Milto Cleaners called “It’s Time to Come Clean.”

The work won an Emmy, which is nice. It also made a lot of money for the client, which is even better.

We see way too many marketers putting all their chips on social media. I get it. It’s cheap, offers instant feedback, allows uber-targeting, and provides detailed analytics.

Boy howdy, do I hate LinkedIn. It really bothers me. More than it should, frankly.

Your logo may be good. Hell, it may be great. But it’s not a magical talisman. It contains absolutely no juju. And—hear us on this—you won’t increase sales by forcing people to stare into it.

It’s happening all over. Satisfied customers are spontaneously breaking into dance.

Perennially listed among the world’s least-trusted professions, advertising gets a bad rap. But ad people—the good ones, anyway—are incredibly client-focused. Almost to a fault.

We’re occasionally asked about the difference between marketing and advertising. Any confusion on the topic is certainly justified. After all, the two terms are often used interchangeably, and their distinctions are blurry—even among seasoned industry vets.

No one wants to be treated like a fool. It’s off-putting and frustrating. And yet, marketers insist on doing it. Worse, they do it to the people they value most: their target audiences.

Once the agency is hired, those senior staff members have a way of disappearing. They hustle off to the next pitch only to be replaced by junior staff members.