A good advertising pro is mad about half the time.
We’re passionate about our work. And that passion tends to generate impromptu sermons, audacious theories, and moments of brazen self-promotion. This is a repository for them all.
The big trouble with that little logo.
Your logo may be good. Hell, it may be great. But it’s not a magical talisman. It contains absolutely no juju. And—hear us on this—you won’t increase sales by forcing people to stare into it.
Enough already with the dancing.
It’s happening all over. Satisfied customers are spontaneously breaking into dance.
Your advertising agency cares more about you than your doctor.
Perennially listed among the world’s least-trusted professions, advertising gets a bad rap. But ad people—the good ones, anyway—are incredibly client-focused. Almost to a fault.
Marketing V. Advertising
We’re occasionally asked about the difference between marketing and advertising. Any confusion on the topic is certainly justified. After all, the two terms are often used interchangeably, and their distinctions are blurry—even among seasoned industry vets.
Maybe, just maybe, your customers aren’t idiots.
No one wants to be treated like a fool. It’s off-putting and frustrating. And yet, marketers insist on doing it. Worse, they do it to the people they value most: their target audiences.
Who Is Doing The Work?
Once the agency is hired, those senior staff members have a way of disappearing. They hustle off to the next pitch only to be replaced by junior staff members.